Posts Tagged ‘Fresh’

Beauty products are a weird sort of animal. They make you pretty, but many are gorgeous stand-alones that make your makeup bag look pretty, too. When I venture into Sephora, I immediately bolt for the Fresh counter because, the design, the feel, the aesthetic of the brand is just so wonderfully calming. After mere minutes of sniffing the fig and apricot eau de perfum and testing out the sugar polishes, in their candy color-shaded glory, I am reborn! Yes, that particular scent is terrific, and yes, those glosses are gorgeous (if a tad sticky for my taste), but I just feel prettier holding them–that make any sense?


Freshs fig and apricot eau de parfum; photo: sephora.com

Since I am a major fan and proponent of quality product design, here are a few more beauty brands that, even if they had sub par products (which they don’t) would survive on appearance alone.

Acqua Di Parma

This Italian fragrance brand is understated luxury redefined. It’s perfect for gift-giving; each of one of their bottles would look gorgeous on a bathroom shelf or vanity.


Acqua Di Parma: so pretty to look at; photo: sephora.com

Benefit Cosmetics

With tongue-in-cheek retro packaging and amazingly versatile products, this brand is a go-to for sparkly highlighters and heavy-duty concealers.


Benefit's lovely-tinted Dandelion blush; photo: sephora.com

Stila Cosmetics

Intensely feminine with the largest selection of shimmering yet wearable eye shadow shades, Stila  has been my beauty crush since college.


Great shadow shades from Stila; photo: sephora.com


This is a French perfumery with a simplistic, classic design that also happens to make the best, most show-worthy candles ever.


These look elegant and smell exquisite; photo: instyle.com

Paul & Joe Beaute

From famed clothing designers Paul & Joe, this brand of soft shimmers, lip colors and more is so pretty–think French, feminine and bohemian, that I can’t bear to use a swirling pot of gloss I was given three years back.


Paul & Joe's pretty face color packaging; photo: handbag.com

Molton Brown

This is a bare-bones British brand with a decidedly home-country aesthetic. Their bath products in gorgeous turquoises and pumpkin oranges make me happy. A shimmering lotion I received more than four years ago is still a favorite.


A Molton Brown body scrub that looks downright regal; photo: heals.co.uk

I could go on. There are myriads of other brands I admire, Korres, C.O. Bigelow and¬† Red Flower to name a few. The people who run these companies seem to understand that when we’re forking over way too much money for some of these luxuries, we want them to double as eye candy; sorta like if you were to spend a lot on a fancy chocolate truffle, you’d want it to be beautiful, right? Even if it’s beyond delicious, but looks meh, something is taken away from the experience of eating it.

Mmm, chocolate truffle.


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